Master Media Interviews: Share Your Message Confidently and Effectively
Don’t be intimidated by media interviews, they’re an opportunity for you to share your message with hundreds of thousands, perhaps millions, of people.
Through media training, you can prepare and learn techniques that will give you the confidence to deal with any news story.
Media training isn’t about teaching you to avoid answering questions. It’s not about repeating three points regardless of what you’ve been asked. It’s about communicating in an engaging, authentic and honest way so your message reaches your audience. After the training, you’ll feel more prepared and confident in responding to questions and delivering answers that have a powerful impact.
Master the Art of Interviewing with Industry Expert Brian Meechan
Brian Meechan has over 20 years of experience in newsrooms working across TV, radio and online, so is able to bring an understanding of the changing, contemporary demands and expectations of the media to the training. He’s interviewed chief executives of global companies and cabinet ministers. He’s also been an interviewee so understands what it’s like to be on both sides.
Working with a small group or 1-to-1, we’ll demystify the process through a series of practical interviews, which are played back and analysed. We’ll assess real life audio/visual examples of interviews and complete short workshops.
If you’re dealing with issues, during a crisis in the organisation, media training will help you find the right route through the legal and operational challenges. It’s a crucial aspect in ensuring your organisation is trustworthy and transparent when protecting its reputation.
Whether you have 15 seconds for a TV clip or 15 minutes for an interview, storytelling is essential because people engage with stories. How you shape that story within the timeframe you have will be a major factor in whether the audience remembers what you said and why it matters.
Brian Meechan has delivered media and presentation training to leaders from the public, private and third sectors, who’ve seen the tangible benefits of it.
The skills and techniques learned in media training can also be put to excellent use in other situations including public and parliamentary inquiries, staff and board meetings, and conferences or other public events.
Stay Gold Media has delivered specific, bespoke training for organisations facing questioning by parliamentary committees in the House of Commons and the Senedd.
TESTIMONIAL
“Brian’s Media Training was full of insight and tips, based on his many years of experience. As someone who has spoken in interviews myself over many years I wasn’t sure what I’d learn. However, Brian’s training highlighted a number of practical hints that I can really use going forward, it was packed with personal tips for me and ways to approach different types of media situations. I would highly recommend taking this training if you are someone who is likely to face a camera or present evidence at a formal committee.”
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