Proactive Crisis CommunicationS for Business Leaders
For companies and organisations, reputation is a valuable asset. Protecting and enhancing reputation makes understanding crisis communications too important to be left until a crisis happens.
Stay Gold Media can provide training to prepare for a crisis or ongoing internal and external communications support during one.
With over 20 years of experience covering business and politics on TV, radio and online, Brian Meechan will provide senior leaders with the best tools and techniques to respond to a crisis.
Having reported on companies in crisis and having held leadership roles in organisations, he has experience of crisis communications from both sides.
Training will be tailored to the specific needs of the organisation and the potential challenges it faces. It builds team confidence that they are ready to respond when a crisis occurs.
some of the topics covered include:
- Analysing the most likely crises in your business or industry- external, internal, issues and incidents.
- Preparing a response to those crises.
- Examples of crisis communications at its best and worst.
- Leadership in a crisis.
- Importance of internal communications.
- Managing stakeholders.
- Engaging social media and traditional media.
- Balancing facts and emotions in crisis communications.
- Maintaining trust.
- Knowing your team and their roles ahead of a crisis.
- Being open, honest and transparent without knowing the full facts.
TESTIMONIAL
“We found ourselves in the unenviable position of a breach of confidential information to the press. Brian was able to work quickly and professionally to help us respond. Working across legal, HR and organisational input, Brian helped us control the narrative and create a calm response, with clear lines to take and written responses we could use with our staff and stakeholders. Brian knew the steps we needed to take, knew the people we needed to speak to and supported and guided our action to manage the situation. Brian then worked with us to scenario plan and put in place plans we can use to support the organisation with communication that conveys both the right messages and tone. His expertise, experience and calm approach was absolutely invaluable.”
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